NeuroSpire Wins $5000 as Best NC Company in Start-up Madness March 14th

NeuroSpire Summary

-Some decisions are too important to be left to change.

NeuroSpire provides affordable neuromarketing services that make use of commercially available EEG technology to gauge the effectiveness of media on consumers, NeuroSpire allows companies large and small to optimize all aspects of their marketing strategy and reach a new leel of competitiveness. 

Below is from the Chronicle .

Representatives from almost every member of the Atlantic Coast Conference gathered in downtown Durham for a different kind of March Madness Wednesday.

The Startup Madness competition brought 19 student teams from across 10 ACC schools—all but the University of Maryland—to the American Tobacco Campus to compete for a number of cash prizes. Duke junior Jake Stauch won first place out of the North Carolina schools for his neuro-marketing company Neurospire. A collaborative health care logistics startup from University of Miami, won the overall prize.

Stauch said he created Neurospire through independent research, with the help of a Dutch software developer. The product records brainwaves as subjects experience different forms of advertising and converts the raw data into measurable information that companies can use. The project won one of the competition’s $5,000 prize.

With Neurospire, companies can compare consumer reactions to various marketing campaigns and predict which campaigns will be successful, Stauch said. He is currently licensing the product out to marketing research firms in the Triangle area.

Scott Kelly, local investment banker and the event’s creator and host, said the competition brought awareness to the burgeoning startup community throughout the Atlantic region.

To read more, please use following link.

http://www.dukechronicle.com/article/duke-senior-wins-5k-acc-startup-contest